Devastating Natural Ability
The ability to OVERPOWER.
Being able to overcome any obstacle that may come your way.
The ability to OUTPLAY.
Over-achieving and being able to overcome the challenges that await us.
The ability to DOMINATE.
Overcoming the fear, tackling the challenges, and coming out on top.
DNA T-Shirts
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Pink "Mom" DNA T-Shirt
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DNA
Yellow "Diversity" DNA T-Shirt
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Red "Diversity" DNA T-Shirt
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Gray 'Nuff Said" DNA T-Shirt
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DNA
Black DNA Thumbprint Reflection T-Shirt
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DNA Apparel
Our Story
Devastating Natural Ability® – DNA – is a brand focused on Athletic & Fitness apparel, blending the two for the perfect balance of athleisure-wear. We believe that in everyone’s DNA lies the ability to OVERPOWER, OUTPLAY & DOMINATE™ any obstacle they face. Started in 2018 by Matt Carpenter, DNA was created to promote Health & Fitness. At 52, Matt faced his biggest challenge; fighting heart disease. After going through multiple operations over the span of 4 years, Matt packed his bags, and said farewell to Wisconsin and headed to Florida. It was here that he wanted to embark on a healthier life, overcome heart disease and launch his company. With your help, you can turn Devastating Natural Ability® into a household name. Through us, find your true ability that lies within your own DNA.
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